Well, share it over on your Instagram stories!īecause the images are shown in quick succession, slideshow style, and they all disappear after 24 hours, it’s the perfect place to put your not-so-perfect pictures, snapshots or videos in real time (book signings, book shop visits, public speaking events, your writing desk, writing inspiration etc), and images of screen shots (such as book reviews you see on other Instagram profiles).Įven better, should you wish to keep a copy of certain (or all) your Instagram highlights you can! With Instagram Stories Highlights you can keep a copy of your favourite Instagram Stories images in sub folders on your Instagram profile. You don’t want to delete the photo and it really would be great to share it with your followers. Now, if you’re wondering why Instagram Stories are so great, let me ask you this: do you ever have an image that you want to share with your community, but it doesn’t quite look ‘Instaworthy’? Perhaps it’s taken in poor light, is a bit grainy or it doesn’t quite fit the colour scheme within your feed. Unlike our Instagram (and Facebook) feeds, which only show 30% of profiles we follow in non-chronological order, Instagram Stories appear at the top of our followers feeds, in chronological order, meaning if you post regularly (at least once a day), chances are you’re posts will actually be seen and, if we like what we see, we’re more likely to click on to their profile! It is now our job to be empowered to be that best 30% out there! Instagram co-founder, Kevin Systrom, told NY Times “The algorithm (introduced in 2016) is about making sure the 30% of profiles you follow, that you actually see every day, is the best 30%.”īefore we lose faith in Instagram, the algorithm is not there to defy us or stop us from connecting with our audience, it is in fact trying to provide a better service to its users by showing them more of the things they are interested in. Now that we’ve talked about the WHY of Instagram, let’s focus on Instagram Stories and how they are the best thing to hit Social Media platforms since the algorithms set about making it harder for us to reach EVERYBODY on the platform. With Instagram stories and IGTV, which allows creators to upload high quality, vertical videos between 15 seconds and 10 minutes long (60 minutes for accounts with a big following), we can now post beautiful images like Pinterest, share quick snaps of our lives like Snapchat and create binge-worthy LIVE videos the likes of Facebook Live and YouTube all within ONE platform rather than four! So, firstly, for those who have not yet jumped on the Instagram train, or you don’t yet see why the world is falling over itself for this platform, let’s look at why it’s such a great platform for authors: There are 1 billion accounts active every month 400 million+ accounts use Instagram stories every day 60% of users first heard about a product on Instagram 30% of users bought something they discovered on Instagram Using at least 1 hashtag (Instagram was made for hashtags) will get you 12.6% more engagement Instagram has the highest engagement rates across all social media
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